The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

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The 22 Immutable Laws of Marketing by Al Ries & Jack Trout ► Animated Book Summary
Al Ries and Jack Trout help us understand why brands win with these 22 laws for understanding and dominating in the global marketplace.

These laws are timeless lessons. Violate them at your own risk! What are you waiting for? Watch The 22 Immutable Laws of Marketing Summary!

** HIGHLIGHTS **

Law 1: Leadership Law 2: The Category Law 3: The Mind Law 4: Perception Law 5: Focus Law 6: Exclusivity Law 7: The Ladder Law 8: Duality Law 9: The Opposite

Law 10: Division Law 11: Perspective Law 12: Line Extension Law 13: Sacrifice Law 14: Attributes Law 15: Candor Law 16: Singularity Law 17: Unpredictability

Law 18: Success Law 19: Failure Law 20: Hype Law 21: Acceleration Law 22: Resources

position reading

POSITIONING: The Battle for Your Mind

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The first book to deal with the problems of communicating to a sceptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
Position a follower so that it can occupy a niche not claimed by the leader
Avoid letting a second product ride on the coattails of an established one.
The positioning also shows you how to:
Use leading ad agency techniques to capture the biggest market share and become a household name
Build your strategy around your competition’s weaknesses
Reposition a strong competitor and create a weak spot
Use your present position to its best advantage
Choose the best name for your product
Determine when-and why-less is more
Analyze recent trends that affect your positioning.

ZERO TO ONE by Peter Thiel

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If you want to build a better future, you must believe in secrets.
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, shows how we can find singular ways to create those new things.
Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.
Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition because their businesses will be unique.
Zero to One present at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

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Qualcomm signs patent licensing deal with Huawei

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Qualcomm signs patent licensing deal with Huawei

Qualcomm signs patent licensing deal with Huawei Qualcomm stock jumps in after-hours trading

Qualcomm Incorporated reached a deal with Chinese telecom business Huawei to settle a patent dispute, the company announced Wednesday.
In addition to the $1.8 billion payment of back royalties, Rolland estimates Huawei will pay $200 million to $250 million in Qualcomm technology licensing, or QTL, royalties per quarter.
The global licensing agreement grants Huawei back rights to some of the San Diego-based tech company’s patents effective Jan. 1, 2020, according to Qualcomm.